Marketing News

Cure Hydration Expands Into Ulta Beauty

Female-founded wellness brand is plant-based.

Cure Hydration—a premium, plant-based hydration brand known for its electrolyte formulas— announced its nationwide launch in Ulta Beauty. Made with coconut water, pink Himalayan salt and fruit juice powders, Cure’s functional hydration mixes support skin health, mood and overall wellness, making them an essential part of a modern self-care routine, said the company. “Launching at Ulta Beauty, a retailer that has transformed the way people discover and experience beauty and wellness, is an ...

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